GOEBBELS’ PRINCIPLES OF PROPAGANDA

Based upon Goebbels’ Principles of Propaganda by Leonard W. Doob, published in Public Opinion and Propaganda; A Book of Readings edited for The Society for the Psychological Study of Social Issues.

1. Propagandist must have access to intelligence concerning events and public opinion.

2. Propaganda must be planned and executed by only one authority.

a. It must issue all the propaganda directives.

b. It must explain propaganda directives to important officials and maintain their morale.

c. It must oversee other agencies’ activities which have propaganda consequences

3. The propaganda consequences of an action must be considered in planning that action.

4. Propaganda must affect the enemy’s policy and action.

a. By suppressing propagandistically desirable material which can provide the enemy with useful intelligence

b. By openly disseminating propaganda whose content or tone causes the enemy to draw the desired conclusions

c. By goading the enemy into revealing vital information about himself

d. By making no reference to a desired enemy activity when any reference would discredit that activity

5. Declassified, operational information must be available to implement a propaganda campaign

6. To be perceived, propaganda must evoke the interest of an audience and must be transmitted through an attention-getting communications medium.

7. Credibility alone must determine whether propaganda output should be true or false.

8. The purpose, content and effectiveness of enemy propaganda; the strength and effects of an expose; and the nature of current propaganda campaigns determine whether enemy propaganda should be ignored or refuted.

9. Credibility, intelligence, and the possible effects of communicating determine whether propaganda materials should be censored.

10. Material from enemy propaganda may be utilized in operations when it helps diminish that enemy’s prestige or lends support to the propagandist’s own objective.

11. Black rather than white propaganda may be employed when the latter is less credible or produces undesirable effects.

12. Propaganda may be facilitated by leaders with prestige.

13. Propaganda must be carefully timed.

a. The communication must reach the audience ahead of competing propaganda.

b. A propaganda campaign must begin at the optimum moment

c. A propaganda theme must be repeated, but not beyond some point of diminishing effectiveness

14. Propaganda must label events and people with distinctive phrases or slogans.

a. They must evoke desired responses which the audience previously possesses

b. They must be capable of being easily learned

c. They must be utilized again and again, but only in appropriate situations

d. They must be boomerang-proof

15. Propaganda to the home front must prevent the raising of false hopes which can be blasted by future events.

16. Propaganda to the home front must create an optimum anxiety level.

a. Propaganda must reinforce anxiety concerning the consequences of defeat

b. Propaganda must diminish anxiety (other than concerning the consequences of defeat) which is too high and which cannot be reduced by people themselves

17. Propaganda to the home front must diminish the impact of frustration.

a. Inevitable frustrations must be anticipated

b. Inevitable frustrations must be placed in perspective

18. Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.

19. Propaganda cannot immediately affect strong counter-tendencies; instead it must offer some form of action or diversion, or both.

After many hours of thinking and reading the news and watching the world around me, I have decided that Islam is a sick culture. Now, don’t get me wrong, not all of it is sick, but many places of it are.

I took these quotes from one of my favorite Heinlein novels, Friday. They are all from a conversation between the main character and her “Boss.” That conversation began whith Friday’s Boss asking her, “What are the marks of a sick culture?”

“It is a bad sign when the people of a country stop identifying themselves with the country and start identifying with a group. A racial group. Or a religion. Or a language. Anything, as long as it isn’t the whole population.”

“A very bad sign. Particularism. It was once considered a Spanish vice but any country can fall sick with it. Dominance of males over females seems to be one of the symptoms.”

“Before a revolution can take place, the population must loose faith in both the police and the courts.”

“… High taxation is important and so is inflation of the currency and the ratio of the productive to those on the public payroll. But that’s old hat; everybody knows that a country is on the skids when its income and outgo get out of balance and stay that way – even though there are always endless attempts to wish it way by legislation. But I started looking for little signs and what some call silly-season symptoms.”

“I want to mention one of the obvious symptoms: Violence. Muggings. Sniping. Arson. Bombing. Terrorism of any sort. Riots of course – but I suspect that little incidents of violence, pecking way at people day after day, damage a culture even more than riots that flare up and then die down. Oh, conscription and slavery and arbitrary compulsion of all sorts and imprisonment without bail and without speedy trial – but those things are obvious; all the histories list them.”

“I think you have missed the most alarming symptom of all. This one I shall tell you. But go back and search for it. Examine it. Sick cultures show a complex of symptoms as you have named . . . But a dying culture invariably exhibits personal rudeness. Bad manners. Lack of consideration for others in minor matters. A loss of politeness, of gentle manners, is more significant than a riot.”

“This symptom is especially serious in that an individual displaying it never thinks of it as a sign of ill health but as proof of his/her strength. Look for it. Study it. It is too late to save this culture – this worldwide culture, not just the freak show here in California. Therefore we must now prepare the monasteries for the coming Dark Age. Electronic records are too fragile; we must again have books, of stable inks and resistant paper.”

Here is a brief “Laundry List” of the Top Ten symptoms to look for in your own life that may be indicators that we live in a Sick Culture:

o Particularism – Identifying one’s self with a particular group, religion, race or language, rather than with the whole population.

o Dominance of males over females.

o Loss of faith in the Courts and Police.

o High taxation.

o Inflation of currency.

o Violence – eg. muggings, sniping, arson, bombing or terrorism of any sort.

o Riots of course.

o Conscription, slavery, arbitrary compulsion and imprisonment without bail and without speedy trial.

o Personal rudeness.

… and the number one symptom that we’re living in a Sick Culture is –

o Bad manners.